D-Link 2009 Annual Report Download - page 9

Europe
Underpinning this growth was the message that D-Link
Europe must not only focus on existing competencies but
also on the need for the business to diversify in order to take
advantage of new opportunities and trends in the market.
2009 saw a steady growth rate of 7.5% for the year, ensuring
that D-Link hit its targets for the year. The region contributed
to 29% of D-Link’s total revenue. A significant reason for this
growth was due to the continued focus and success that
D-Link Europe had in both small to medium businesses and
the Telco ISP market.
Over the course of the last year, D-Link Europe continued to
drive forward in key focus areas such as Wireless N and D-Link
Green, in addition to making significant changes to its channel
strategy. This further highlights D-Link Europe’s ongoing
investments in new technology, and its ability to cater to the
needs of its customers and partners.
2009 was undoubtedly a challenging year as across Europe, many organizations felt the impact
of the global economic downturn. However, during a year of peaks and troughs, D-Link Europe
was able to negotiate the difficult market conditions that defeated many companies, to
continue to successfully grow its market share in the region.
D-Link Europe secured a deal with Magyar Telekom (part of
the Deutsche Telekom Group) which has recently started
upgrading its cable infrastructure to support EuroDOCSIS
3.0. Magyar Telekom provided 370,000 households with
high-speed Internet services using EuroDOCSIS 3.0 by the
end of 2009, and is aiming to extend this to a further
220,000 households this year. D-Link is providing Magyar
Telekom with a range of EuroDOCSIS 3.0 compatible
devices, to help the company deliver double- and
triple-play services to its customers. D-Link Europe’s success
with Magyar has already led to significant interest from
other service providers in the region.
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D-Link Europe once again retained the lead position in the
Wireless N market. In addition, D-Link Europe helped
contribute to D-Link retaining the lead position in worldwide
Wireless LAN stand-alone access point unit shipments for mid-
and large-size enterprises in 2009, according to the latest
market share report by Gartner.
D-Link Europe successfully launched its new Partner+
program across Europe, to provide channel partners with
attractive financial incentives, focused sales and
marketing promotions, and the very best levels of training
and accreditation.
D-Link Europe continued to support D-Link Green through
promoting its incorporation into the wider product portfolio
to meet the demand of environmentally-conscious customers.
There has been ongoing success in the ISP sector.
Furthermore, D-Link Europe launched its 3G product line to
mobile service providers as both markets converge to meet
08 | D-Link Corporation | Annual Report 2009