D-Link 2009 Annual Report Download - page 12

introducing emerging connectivity solutions via devices such
as shared storage solutions, media players, and network cameras.
In 2009, D-Link aligned its marketing, sales, and go-to-market
strategies to key industries and verticals where the Company
had proven success in the past, along with those areas that
showed the most potential. Additionally, D-Link focused on
market segments where the Company could offer innovative
ways to educate, engage, and assist other companies and
resellers to take advantage of monetary funding programs
while upgrading infrastructure with D-Link solutions.
Although there were many challenges in 2009, D-Link
strengthened its operations by implementing proper
structure, strategies, and plans to react, compete, and utilize
the downturn to its advantage. The Company will continue to
progress as it strategically invests in the proper structure
needed for success. D-Link’s popularity among the SMB and
enterprise markets, as well as its time-sensitive adjustments
to consumer buying habits, is reinforcing the Company’s goal
and ability to achieve a greater market share, while moving
D-Link towards an ideal position for creating a stronger
foothold and growing market share in both business and
consumer segments.
CASE STUDY
GEORGE MASON UNIVERSITY
Named the #1 national university to watch by U.S. News
& World Report, George Mason University is an
innovative, entrepreneurial institution with global
distinction in a range of academic fields. George Mason
University is implementing a high-performance
academic computing infrastructure to better manage its
computer labs and classrooms across four campuses. To
support these goals, a sound and secure,
high-performance network infrastructure was critical. It
was decided to establish Gigabit Ethernet connectivity to
each lab and classroom computer, joining them to a
dedicated 10-Gigabit backbone. In addition, an
inexpensive stacking solution was to be used to provide
network redundancy in a highly distributed fashion.
D-LINK PRODUCTS
D-Link 3400/3600 Switch Series
KEY BENEFITS
The solution not only provided the needed stacking and
redundancy capabilities, but also offered 10-Gigabit
capacity economically. According to John Savage,
director of advanced academic computing at Mason,
"The D-Link switches have no problem in moving large
volumes of data from point to point, without any
noticeable performance degradation. Without the ability
to routinely move terabytes of data throughout the
classrooms and labs, our ability to meet future goals for
academic computing would have been seriously
impaired. Now, however, many important initiatives are
proceeding in record time. Our responsiveness to faculty
and students in providing a variety of services has
improved dramatically."
201420132012201120102009
16, 394
16, 076
15, 451
14, 588
13, 600
12, 863
2008
15,349
2007
14, 622
End-User Spending on Enterprise Network Equipment by Region,
2007-2014 (Millions of Dollars)
NORTH AMERICA
Source: Gartner, Inc., “Forecast: Enterprise Network Equipment,
Worldwide, 2007-2014, 2Q10 Update” Andy Rolfe et al. 29 June 2010
Chart created by D-Link based on Gartner data.
D-Link Corporation | Annual Report 2009 | 11