Cracker Barrel 2014 Annual Report Download - page 9

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since November 2011, generating a total increase
of 400% over that time period.
We delivered “total shareholder return” or TSR,
which we believe is an appropriate measure of value
returned on the shareholders’ investment, of
approximately 133%, compared to 77% for the S&P
600 restaurant index. Additionally, we successfully
opened seven new Cracker Barrel Old Country Store®
locations during the year, bringing our total store
count at the end of the fi scal year to 631.
In October, we shipped our fi rst licensed products
with John Morrell Food Group under our new
mark, CB Old Country StoreTM
. Our licensed products
have been well received at grocery stores and
at the close of the fi scal year we had 19 products
available through our licensing program.
Reflection and Outlook
While 2014 was a challenging year within the
restaurant industry, I am very proud of our leader-
ship teams and our employees who consistently
delivered on our mission of Pleasing People and
executed our business priorities. As we look to
2015, we are well-positioned with a talented
management team and engaged employees. We
remain committed to delivering an outstanding
dining and retail experience to our guests, providing
a positive employee experience, and building
on our accomplishments to provide value to our
shareholders.
Sincerely,
Sandra B. Cochran
President and Chief Executive Offi cer
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