Cracker Barrel 2014 Annual Report Download - page 5

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3
employees responded to our annual employee
engagement survey that they feel proud to work at
Cracker Barrel, while over 90% responded that they
would recommend Cracker Barrel as a great place to
eat and shop. In addition, our management retention
rates have remained high.
Strategic Priorities
At the beginning of 2014, we announced fi ve strategic
business priorities for the fi scal year: fi rst, focusing on
better-for-you additions and reinforcing everyday value
on our menu; second, continuing to message our
“Handcrafted by Cracker Barrel” theme in support of the
brand, menu, and merchandise; third, driving retail
sales with improved quality and breadth of our
merchandise assortment; fourth, improving operations
and margins by applying technology and process
improvements; and fi fth, focusing on enhancing long-
term total shareholder returns. We believe that we
made signifi cant progress on all fi ve priorities in 2014.
In August, we rolled out a new category within the
Cracker Barrel menu to meet our guests’ desire for
additional healthy menu items. The Wholesome Fixin’s®
category introduced nine complete meals for
under 600 calories at breakfast, lunch or dinner.