Cracker Barrel 2014 Annual Report Download - page 19

Total Revenue
e following table highlights the key components of revenue
for the past three years:
2014 2013 2012
Revenue in dollars: (1)
Restaurant $ 2,137,405 $ 2,104,768 $ 2,054,127
Retail 546,272 539,862 526,068
Total revenue $ 2,683,677 $ 2,644,630 $ 2,580,195
Total revenue percentage
increase (1) 1.5% 2.5% 6.0%
Total revenue by percentage
relationships:
Restaurant 79.6% 79.6% 79.6%
Retail 20.4% 20.4% 20.4%
Comparable number of stores 609 596 591
Comparable store averages
per store: (2)
Restaurant $ 3,422 $ 3,409 $ 3,375
Retail 871 871 861
Total $ 4,293 $ 4,280 $ 4,236
Restaurant average
weekly sales (3) $ 65.7 $ 65.2 $ 63.6
Retail average weekly sales (3) 16.8 16.7 16.3
(1) 2012 consists of 53 weeks while the other periods presented consist of
52 weeks.
(2) 2012 is calculated on a 53-week basis while the other periods are
calculated on a 52-week basis.
(3) Average weekly sales are calculated by dividing net sales by operating
weeks and include all stores.
Total revenue beneted from the opening of 7, 8 and 13
stores in 2014, 2013 and 2012, respectively. Total revenue in
2012 also beneted from the additional week in 2012, which
resulted in an increase in revenues of $51,059.
e following table highlights comparable store sales*
results over the past two years:
Period to Period Increase
2014 vs 2013 2013 vs 2012
(609 Stores) (596 Stores)
Restaurant 0.7% 3.1%
Retail 0.4 2.9
Restaurant & Retail 0.6 3.0
* Comparable store sales consist of sales of stores open at least six full
quarters at the beginning of the year and are measured on comparable
calendar weeks.
Our comparable store restaurant sales increased from 2013
to 2014 resulting from a higher average check of 2.6%,
including a 2.1% average menu price increase, partially oset
by a decrease in guest trac of 1.9%. Our comparable store
restaurant sales increased from 2012 to 2013 resulting from a
higher average check of 2.5%, including a 2.2% average
menu price increase, and an increase in guest trac of 0.6%.
e comparable store retail sales increase from 2013 to
2014 resulted primarily from strong performance in apparel
and accessories and home décor merchandise categories
partially oset by a decline in the bed and bath merchandise
category and the decrease in guest trac. e comparable
store retail sales increase from 2012 to 2013 resulted primarily
from strong performance in apparel and accessories merch-
andise category and the increase in guest trac.
Cost of Goods Sold
e following table highlights the components of cost of goods
sold in dollar amounts for the past three years:
2014 2013 2012*
Cost of Goods Sold:
Restaurant $ 589,390 $ 571,825 $ 553,478
Retail 283,368 282,859 274,006
Total Cost of Goods Sold $ 872,758 $ 854,684 $ 827,484
* 2012 consists of 53 weeks while all other periods presented consist of
52 weeks.
e following table highlights restaurant cost of goods sold as
a percentage of restaurant revenue for the past three years:
2014 2013 2012
Restaurant Cost of Goods Sold 27.6% 27.2% 26.9%
e increase from 2013 to 2014 was primarily the result
of food commodity ination of 1.8%, a shi to higher cost
menu items and higher food waste partially oset by our menu
price increase referenced above. Higher cost menu items and
higher food waste accounted for 0.3% and 0.1%, respectively,
in restaurant cost of goods sold as a percentage of restaurant
revenue. e increase from 2012 to 2013 was primarily the
result of food commodity ination of 3.4% partially oset by
our menu price increase referenced above and a reduction
in food waste. e reduction in food waste from 2012 to 2013
17