Cracker Barrel 2012 Annual Report Download - page 9

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Sincerely,
Sandra B. Cochran
President and Chief Executive Officer
Four of our board members are not standing for election at
the 2012 Annual Meeting: our Executive Chairman Michael
A. Woodhouse, Robert V. Dale, Charles E. (Eddie) Jones, Jr.
and B.F.(Jack) Lowery. We thank them for their valuable
service during which Cracker Barrel established its brand,
solidified its operations, expanded its reach and returned
significant value to shareholders. I am grateful for the
efforts of all four of these gentlemen and offer a special
thank you to Mike Woodhouse, my predecessor as chief
executive officer,for his commitment to and guidance of
this great Cracker Barrel brand.
Reflection and Outlook
While fiscal 2012 was filled with much change and
progress, from the management team to menu items, the
continued focus on our business priorities, executed in
keeping with our mission of Pleasing People, guided us
through another successful year.The Pleasing People
Overall, fiscal 2012 was a clear success, and we believe
we have the platform to achieve sustained profitable
growth as we look to fiscal 2013 and beyond. We are
poised to capitalize on this success with our strategy to
enhance the core business, expand the footprint with new
stores, and extend the Cracker Barrel brand. Above all,
we will continue to provide value to our shareholders and
guests, staying true to our mission of Pleasing People.
including staying true to our mission and to the brand he
developed. We believe our recent success, over 40 years
later, is predicated on the same principles Danny thought
important back in 1969 - the insistence on quality products
at a fair price and on genuine Southern hospitality.
of Global Coffee at Starbucks Coffee Company, came on
board, bringing food service expertise and marketing
insight to our Board. Most recently, Norman E. Johnson,
Executive Chairman and former CEO of Clarcor, one of the
world’s largest filtration companies, became a Board member.
7
mission was conceived by Cracker Barrel’s Founder,
Dan W. Evins. We were saddened when he passed away in
January. Cracker Barrel honors Danny’s legacy in many ways,
Glenn A. Davenport,former Chairman and CEO of Morrison
Management Specialists, andThomas H. Barr, Vice President
®