Cracker Barrel 2012 Annual Report Download - page 6

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The third priority was to enhance the restaurant operating
platform to sustainably improve the guest experience.
We completed equipment and technology updates which
helped increase productivity. We improved back office
systems to enhance communications among field employees.
We are in the initial stages of updating our production
planning tool, which will assist in preparation and planning
by shift, improving ingredient accuracy, and providing
increased visibility into food costs at the individual store
level. The success of these initiatives is reflected in our
guest surveys,where we experienced year-over-year
increases in overall guest satisfaction, and over the course
The second priority centered on refining our menu and
pricing strategies with a focus on value, affordability and
variety.Last September,we introduced the weekday $5.99
Daily Lunch Specials,which include the option of a lunch
time daily entree special or a better-for-you grilled chicken
salad with a baked potato. The program was, and continues
to be, a success, as evidenced by a noticeable increase
in weekday lunch time sales and traffic. We also believe
the enhanced value perception at lunch helped drive guest
traffic and increase survey scores for overall value during
breakfast and dinner.Another highlight of the year was the
enhanced and new salads introduced in the fourth quarter
which provided our guests with a wider variety of choices
and flavors.These salads were supported by new radio
spots and exceeded our expectations for sales mix and
customer satisfaction. Our grilled chicken n’ fresh
vegetable salad was featured on NBC’s Today Show with
a Cracker Barrel nutritionist preparing the salad and
highlighting that it has less than 600 calories, including the
dressing and crackers. The salads will continue as staples
on the regular menu and provide guests with additional
healthier options, which we believe will increase the
frequency of their visits to our stores.
of the year,we received all-time high scores in many
categories, including overall value, taste and temperature of
the food, friendliness and attentiveness of the server, speed of
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