Cracker Barrel 2009 Annual Report Download - page 21

Download and view the complete annual report

Please find page 21 of the 2009 Cracker Barrel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 82

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82

19
We didn’t invent comfort food. But we’re always
working to improve on it. Here at Cracker Barrel, we have our share
of favorite meals—from Chicken n’ Dumplins to our Friday Fish Fry and,
of course, Uncle Herschel’s Favorite®breakfast. That doesn’t stop us from trying
new things, though. Some work. And some need a little work. This was a
good learning year for us, as lots of ideas we’d been testing helped us to better
execute the dishes guests crave, while successfully promoting high-margin,
easy-to-prepare items that improve the efficiency of our kitchen.
Cozy up to some new Fireside Favorites. We also were excited to
see some new faces at our dining room table. Like our Fireside Country
Skillets®breakfasts, which were so popular that we rolled out a system-wide test
of Lunch and Dinner Skillets for the spring promotion. Priced from $7.99
to $8.99, these skillets were a great value, and an even better reflection of the
Cracker Barrel brand. For summer, we brought back our award-winning
Campfire Chicken as well as our Campfire Beef Dinner. We also introduced
a new Autumn Applefest®Grilled Chicken Salad for fall, reflecting the
notion that comfort food has a lighter side, too.
Most of all, we worked hard to maintain our winning formula to make sure
that our guests can always count on Cracker Barrel—and that we continue to
deliver the kind of genuine and hospitable service that’s helped us win the
Good Sam Club Welcome Mat Award for the most RV-Friendly Sit-Down
Restaurant in America for the past eight years.
6948Narrative.qxd:Layout 1 10/6/09 2:37 PM Page 20