Cracker Barrel 2009 Annual Report Download - page 13

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11
We’re an old country store.
But we always seem to be ahead of our time. These days,
we know that running an old country store doesn’t seem like a very
radical idea. But if you were traveling the American highway back in 1969,
you would’ve been hard-pressed to find a place where you could count
on getting a good meal in a clean, comfortable setting. Maybe that’s why,
when Cracker Barrel Old Country Store®first opened its doors on
Highway 109 in Lebanon, Tennessee, this idea of ours seemed almost
revolutionary.
It’s not that we were doing something particularly extraordinary. It was
just that guests seemed to realize, from the moment they first stepped onto
our front porch, that we cared about doing things right: serving hearty
portions of traditional country recipes made from scratch, offering authentic
country wares in our store, and making sure every person we met felt that
we were truly glad to see them—throughout the year, and season after season.
Maybe it’s no coincidence that, 40 years later, Cracker Barrel once again
seems like a revolutionary concept. Given all of the economic pressures
folks are feeling these days, an easy path would have been to cut back on
the quality and the portions of our meals. Instead, we decided it was
better to keep doing things right—and give people honest value for a fair
price. After all, isn’t that the kind of forward thinking you’d expect from
an old country store?
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