Computer Associates 2015 Annual Report Download - page 8

(c) Narrative Description of the Business
Business Strategy
Software is powering a major transformation of businesses worldwide, in every industry. Enterprises and consumers are
demanding continuous availability of online services and efficient online interfaces. New applications are changing business
models and many organizations are looking to IT to gain a competitive edge through faster delivery of products and
services, new customer acquisition and agile responses to market change.
Consumerization of IT is increasing due to expanded use of mobile devices and simpler, more intuitive online interfaces
that have dramatically changed user expectations. Companies are allowing employees to bring their own mobile devices to
work and use them for a number of corporate activities, such as email, expense reporting and time accounting. This
movement, known as ‘‘Bring Your Own Device’’ or ‘‘BYOD,’’ has resulted in increased corporate productivity. With the
proliferation of mobile devices, vast amounts of data are being generated, including data from social networks. This ambient
data — the massive amounts of data being generated and stored within and outside the enterprise — is being collected and
analyzed, providing new insights for companies.
In this hyper-connected data-driven environment, software is often the key differentiator in a company’s everyday business
operations and go-to-market strategy. As a result, companies are investing heavily in technology, particularly in application
development and user interfaces. We are helping our customers adapt and grow in this new business environment, which we
call the Application Economy.
Our goal is to be the world’s leading independent software provider for IT management and security solutions that help
organizations and enterprises plan, develop, manage, and secure modern IT architectures, across mainframe, distributed,
cloud and mobile environments. To accomplish this, key elements of our strategy include:
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Innovating in key product areas to extend our market position and differentiation. Our product development strategy is
built around three key growth areas, where we are focused on innovating and delivering differentiated products and
solutions: DevOps, Management Cloud and Security across multiple platforms. We innovate and build products to help
customers manage and transform their businesses in an increasingly software- and new application-driven economy and
business environment. First, we help enable businesses to accelerate and automate the continuous delivery of
next-generation applications by delivering a highly differentiated DevOps suite including Application Delivery,
Application Performance Management and Infrastructure Management solutions. Second, we help connect operational
IT to strategic business outcomes and manage the business side of IT through greater analytics and insight from our
Management Cloud offerings, such as Project and Portfolio Management and Service Management. Finally, we seek to
advance our Security leadership with solutions that address the increasing challenges of composite application
architectures through Identity and Access Management, Data-centric Security and Application Programing Interface
(API) Management. Throughout each of these areas we are focused on developing solutions that are easy to use, easy
to implement, and have favorable total cost of ownership.
Addressing shifts in market dynamics and technology. We will innovate with the intent to deliver new differentiated
solutions that enable our customers to manage the challenges and capture the opportunities of disruptive technologies,
such as ambient data; unwired enterprise — ubiquitously connected network of devices that are changing how we view
computing; and API assembled apps — opening up and connecting data and business logic from multiple internal and
external parties to create user apps that drive business value. We will continue to align our sales, marketing and
development spending with the areas that maximize our return on investment.
Accelerating growth in our global customer base. We are focused on maintaining strong relationships with our core, large
enterprise customer base, and will proactively target growth with these customers as well as new enterprises we do not
currently serve. In parallel, we are broadening our customer base to new buyer segments beyond the customer’s Chief
Information Officer and IT department and increasingly to geographic regions we have underserved. We are making
adjustments to our sales, services and marketing resources to reach these customers and respond to changes in
customer buying behaviors, such as the need for solutions that are simple and cost-effective to buy, install, deploy,
manage and secure.
Pursuing new business models and expanded routes to market. While our traditional on-premise software delivery remains
core to many enterprise customers, we see cloud-based and lightweight try-and-buy models as increasingly attractive for
our customers. This simplifies their decision-making and accelerates the value they can derive from new solution