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12 | 2009 Annual Review
2009
12 | 2009 Annual Review
2009
Choice Hotels
Recognition
In 2009, Choice Hotels was
recognized with a number of
awards related to workplace
excellence, training and
diversity initiatives.
Maryland Alliance
for Workplace
Excellence
Workplace Excellence Award
Health and Wellness
Trailblazer Award
Training Magazine
Top 125
Award for Associate-Focused
Workforce Training and
Development
National Minority
Franchising
Initiative (NMFI)
Top 50 Franchises for Minorities
2009
Choice Hotels is named the
2009 Corporation of the Year
by the Maryland/DC Minority
Supplier Development Council.
The National
Minority
Franchising
Initiative
(NMFI) names Choice Hotels
to the Top 50 Franchises for
Minorities for the third year in
a row based on the company’s
focus on recruiting and sup-
porting minority franchisees.
The founder of
Choice Hotels,
Stewart Bainum,
is honored by
the Montgomery County
Community Foundation as the
2009 Montgomery County
Philanthropist of the Year for his
lifetime of community service
and philanthropic giving.
Choice Hotels launches its
Room Condition program for
the Comfort, Quality and Econo
Lodge brands. The customer-
and service-focused program
is credited with driving strong
increases in customer satisfac-
tion and loyalty within its first
months of implementation.
The company announces it
achieved a top organizational
priority for 2009 by adding
more than 1.75 million new mem-
bers to its Choice Privileges
rewards program.
The company ends the year
having added 2 million new
members to the program, with
worldwide membership at over
9.5 million as of December 31.
The company
announces the
addition of the Inn
on the Lake hotel
of Fall River, Nova Scotia, its first
member hotel in Canada for its
Ascend Collection network.
Choice Hotels announces its
winter promotion, which allows
Choice Privileges members the
option of earning triple Choice
Privileges rewards points or
triple Airline Rewards, starting
with their second qualifying stay.
NOV
DEC