Comfort Inn 2009 Annual Report Download - page 11

Choice Hotels announces its
signature cause partnership with
Rebuilding Together, the nation’s
leading nonprofit organization
working to preserve afford-
able homeownership and to
revitalize communities through
its network of more than
200 affiliates. The multi-year
relationship — named “Room
to Rebuild” — is part of the
ongoing commitment by Choice
Hotels to strengthen the local
communities in which their asso-
ciates and franchisees live, work
and provide hospitality. From
September through November,
Choice Hotels associates and
franchisees participate in 20
projects nationwide involving
700 volunteers and over 5,000
hours of service.
Choice Hotels promotes Anne
Madison to senior vice president,
corporate communications. In
conjunction with her promotion,
she is elected an officer of the
company by the Choice Hotels
Board of Directors.
The company
announces its sum-
mer promotions.
For its mid-scale
brands, its Cambria Suites
brand, and its Ascend Collection
membership program, guests
can earn a free $50 cash card
after just three separate stays.
For its economy and extended
stay brands, the company
offers travelers double Choice
Privileges points.
Choice Hotels announces that
it has selected Correll Co. as
the qualified vendor to offer
and administer a 401(k) savings
program named Hospitality
401(k) to offer a full suite of
retirement services to franchi-
sees and their employees.
For the second
quarter, the
company reports
diluted earnings
per share decline of 2% and unit
and room growth of 4.8% and
4.5%, respectively.
For its fall promo-
tion, the company
offers members
of its Choice
Privileges rewards program the
opportunity to earn one free
night for every three consecu-
tive nights they stay in the same
Choice-brand hotel.
Choice Hotels promotes
Patrick Cimerola to senior vice
president, human resources and
administration. In conjunction
with his promotion, he is elected
an officer of the company by the
Choice Hotels Board of Directors.
Choice Hotels opens
its 6,000 franchised
property — the 359-
room Inn of Chicago Magnificent
Mile, an Ascend Collection hotel.
Third quarter earn-
ings are reported,
with diluted
earnings per share
decreasing 4% and domestic
unit and room growth increas-
ing 4.9% and 4.8%, respectively.
David Pepper is named
senior vice president, global
development — increasing
his responsibility for franchise
system growth to worldwide
oversight.
Bruce Haase is named executive
vice president, global brands,
marketing and operations —
expanding his role to oversee all
brands for the organization, as
well as marketing, advertising
and eCommerce.
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2009 Annual Review | 11
Annual Review