Cobra 2013 Annual Report Download - page 8

6 COBRA ELECTRONICS CORPORATION
TOP: New Snooper Dash Cams,
portable power bank and Shot
Saver along with new additions
to Cobra legacy categories, the
CXT 545 walkie talkie and the
new Cobra iRadar ATOM.
RIGHT: The new rugged and
splash proof Cobra CXT 545
walkie talkie with extended
range, the perfect companion for
any outdoor occasion.
BELOW: The CES Innovation
award winning SPX 7800BT
detection system.
OMNI-CHANNEL COMMERCE
Simply put, an omni-channel approach is
all about letting consumers easily find and
buy products from whatever device they’re
using, whenever they want, using the most
convenient delivery option, and paying for
it with whatever method they want.
Cobra’s new omni-channel approach lets
the consumer connect with its lifestyle
brand and its products from their desktop,
tablet or smartphone, then buy a product
online and pick it up at the most convenient
local store. Any specialty retailer who is in
the brand’s omni-channel store network
and order exchange system will now receive
the customer, the customer’s money and
the opportunity to build the customer
relationship, without having to invest
in their own e-commerce system. Cobra
Electronics’ new omni-channel platform
includes a revamped website, an up-to-date
dealer locator and local store pick-up for
products bought online.
Even as online shopping becomes
increasingly popular, most consumers
still purchase locally rather than wait
for delivery. By giving consumers the
opportunity to locate an authorized
Cobra retailer directly through its
website, consumers who shop online
can find the closest authorized retailer
quickly. Consumers can then connect
directly by phone or email with an
authorized local retailer to ask questions,
transact a sale for same day in-store
pickup or even schedule a product demo.
Cobra Electronics believes this new
lifestyle branding and omni-channel
e-commerce strategy will lead to greater
consumer awareness and stronger sales in
the new economy.