Cobra 2013 Annual Report Download

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2013 ANNUAL REPORT

Table of contents

  • Page 1
    2013 ANNUAL REPORT

  • Page 2
    ... with its highly recognized Snooper ® Truckmate™, Ventura™ and ShotSaver brands and a well-established network of mass merchandisers and specialty retailers. Cobra products are available in more than 80 countries and nearly 55,000 storefronts globally and continue to grow throughout the world...

  • Page 3
    ...11 FINANCIAL HIGHLIGHTS (in thousands, except per share amounts) 2013 2012 Percent Increase (Decrease) Operating Data Net sales Gross pro...nancial measure to the comparable GAAP measure is provided on page 11 of this Summary Annual Report. Net Sales (in thousands) $123,259 $118,906 $105,229 $110,...

  • Page 4
    ... you have heard me say many times, we live a "Develop or Die" culture at Cobra. Toward this, we continued to innovate in 2013 with some exciting new products that appear on the following pages of this annual report. I would like to mention a few with one recently recognized with a prestigious award...

  • Page 5
    ... added new marketing channels and expanded distribution in the past year. In particular, South American net sales included in the Cobra reporting segment grew significantly in 2013. In addition, in 2014, new distribution is planned for China and expanded distribution for Europe. Our achievements in...

  • Page 6
    ...L E CT RO N ICS CO RP O RAT IO N The Year in review STRATEGIC CHANGES AT COBRA: NEW LIFESTYLE BRANDING AND OMNICHANNEL E-COMMERCE STRATEGY Cobra Electronics spent much of 2013 transitioning a new lifestyle branding approach and an omni-channel e-commerce strategy to ensure continued success in the...

  • Page 7
    2013 ANNUA L R E P O RT 5 89 of consumers research purchases online through search engines before buying.* % * http://ï¬,eishmanhillard.com/2012/01/news-and-opinions/2012-digital-inï¬,uence-index-shows-internet-as-leading-inï¬,uencein-consumer-purchasing-choices/

  • Page 8
    ...or email with an authorized local retailer to ask questions, transact a sale for same day in-store pickup or even schedule a product demo. Cobra Electronics believes this new lifestyle branding and omni-channel e-commerce strategy will lead to greater consumer awareness and stronger sales in the new...

  • Page 9
    ... Cobra iRadar ATOM™; and Cobra AirWave. AWARD-WINNING PRODUCT DEVELOPMENT In 2013, the Cobra iRadar® ATOM™, one of the smallest and most powerful detection systems ever developed, was named a silver winner in the Best in Biz Awards. The ATOM was also named as a finalist at the CTIA's annual...

  • Page 10
    ...COB R A E L E CT RO N ICS CO RP O RAT IO N Consolidated Statements of Operations (In thousands, except per share amounts) 2013 Years Ended December 31 2012 2011 Net sales Cost of sales Gross profit Selling, general and administrative expense (Loss) earnings from operations Interest expense Other...

  • Page 11
    ... Issued: none Common stock, $.33 1/3 par value Authorized: 12,000,000 shares Issued: 7,170,800 shares for 2013 and 7,178,400 shares for 2012 Outstanding: 6,602,980 shares for 2013 and 6,610,580 shares for 2012 Additional paid-in capital Retained earnings Accumulated other comprehensive loss Treasury...

  • Page 12
    10 COB R A E L E CT RO N ICS CO RP O RAT IO N Consolidated Statements of Cash Flows (In thousands) 2013 Years Ended December 31 2012 2011 Cash Flows From Operating Activities: Net (loss) earnings Adjustments to reconcile net (loss) earnings to net cash ï¬,ows from ...

  • Page 13
    ...,except per share amounts) March 31 2013 2012 June 30 2013 2012 September 30 2013 2012 December 31 2013 2012 Net sales Gross profit Net ...earnings (loss) per share amounts may not equal the annual amount because net earnings (loss) per share are calculated independently for each ...reported by other companies.

  • Page 14
    ... herein have not been audited. The information was derived from our Annual Report on Form 10-K for the year ending December 31, 2013 and the full consolidated financial statements for the year ended December 31, 2013, which were presented in accordance with accounting principles generally accepted...

  • Page 15
    ... 21, 2014. Summary Annual Report This report is in a summary format. It is intended to present 2013 results in a simple, readable style. The more detailed operational and financial material is part of the Annual Report on Form 10-K. Corporate Headquarters Cobra Electronics Corporation 6500 West...

  • Page 16
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