Chili's 2006 Annual Report Download - page 5

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➔Chili’s opened a
record 132 restaurants
in Fiscal Year 2006
including company-
owned, and domestic and
international franchised.
This also marks the first
time our company has opened 100
company-owned restaurants for a
particular brand in one year. And
Chili’s has plans to further accelerate
itsgrowth in Fiscal Year 2007 by
opening 120-130 company-owned
locations; 10-15 domestic franchised
CHAIRMAN’S LETTER
03
“12-Pack” defines our corporate priorities and provides a clear course
of action for individual employees to help the company stay on track.
and Brinker behaviors.
For every proposal, project, or situation,
BrinkerHeads should be able to showhowit connects
to at least one of the 12-Pack. In fact, we’ve taken
it as a personal challenge atthe corporate office to
point out how even everyday tasks can be linked to
aspecific advantage or behavior. For example, if you
find yourself humming the Chili’s Baby Back Ribs
jingle, you’re helping to develop a cult brand. And
suppose you offer to pitch in when a coworker needs
help; you’re playing well together. Once you begin
to make these associations, the strategy takes on a
morepersonal degree of relevance and becomes
more powerful.
In the companyhighlights thatfollow, Iencourage
you to look for the connections yourself — to
identify the elements of the 12-Pack that are driving
our decisions.These are the advantages and behaviors
thatwill shape our success for years to come.
CHILI’S GRILL & BAR®
Big Mouth Burger®