Chili's 2006 Annual Report Download - page 18

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16
UNITY THROUGH INDIVIDUALITY
Although our different brands share the same
corporate vision, each one has a flavor and atmos-
phere all its own, bringing its own unique brand
of Brinker quirkiness to guests and employees alike.
Chili’s spices up everyday life.
Customers come to Chili’s to kick back, relax,
and have fun. At the same time, restaurant
employees enjoy a casual, comfortable workplace
and exude a genuine dose of positive energy.
We even hold an irreverent ChiliHead anniversary
celebration and cookout each spring at our
corporate office that gets us away from our desks
and reminds us what it means to be a part of
the Brinker family.
Macaroni Grill ignites your senses with
Italian passion.
Each Macaroni Grill restaurant is a rich medley
of sights, sounds, aromas, and tastes.And behind
the scenes, we find ways to keep our Italian passion
aliveand well.Teams from our restaurants, along
with their chefs have even gone head to head in
their own version of an Iron Chef
contest to see who could show
the most culinary creativity.
On The Border invitesyou to
see what sizzles.
On any given day, the
atmosphere at On The
Border is filled with
energy and excitement.This spirit only intensifies
around the time of Cinco de Mayo.We host
countdown parties in the bar, which generate
excitement for our customers and employees alike
as we gear up for the big celebration on May 5.
Maggiano’s offers more of everything.
Huge restaurants. Huge portions. And a huge
selection of both traditional and unexpected menu
options.The specials at Maggiano’s not only keep
things new and interesting for regular customers,
but they also give our executive chefs an opportunity
to shine.
As Brinker International continues to strengthen
the cult status of each of our brands, you can
expect even more special events and programs
to reinforce the flair and flavor that makes each
one unique.
DRIVING DIVERSITY AND INCLUSION
One of the many perks of being a cult brand
is that people want to work with you. As we
attract moreand morehighlyqualified prospective
employees and business partners, we are committed
to further advancing our organization by choosing