Cathay Pacific 2011 Annual Report Download - page 13

Cathay Pacific Airways Limited Annual Report 2011 11
Cathay Pacific staff spent 18,410 hours serving the
community in 2010, winning the 10,000 Hours of
Volunteer Service award from the Social Welfare
Department in October 2011.
The Dragonair Youth Aviation Academy was
established in 2011 with the aim of encouraging young
persons in Hong Kong’s to learn about the world of
aviation and to consider a career in the industry. It is
essential that a steady stream of talented young
people join the industry in order to secure Hong Kong’s
future as a global aviation hub.
The Dragonair Aviation Certificate Programme is the
airline’s signature corporate social responsibility
initiative, jointly organised by Dragonair and the Hong
Kong Air Cadet Corps. The programme aims to inspire
a new generation of aviators in Hong Kong by giving
them firsthand knowledge of the industry. The 2011
programme concluded in December. The 24 graduates
had been mentored by Dragonair pilots. Since the
introduction of the programme, 90 participants have
graduated and around a third of them have started to
work in aviation.
In November 2011, we started the Cathay Pacific
Charitable Fund, which is open to all full-time staff
working in the Cathay Pacific Group. The fund gives
staff the opportunity to apply for funds to support
approved charitable organisations and projects in which
they are involved.
Commitment to staff
At the end of 2011, the Cathay Pacific Group employed
some 29,000 people worldwide. More than 22,000 of
these staff are based in Hong Kong.
Cathay Pacific will continue to recruit new staff as it
expands its operations. We recruited more than 2,000
new staff in 2011 and expect to hire about 1,900 more
people, including over 1,000 new cabin crew and about
350 pilots in 2012.
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At the end of 2011, Dragonair employed 2,765 staff. It
recruited more than 300 cabin crew in 2011 and aims
to recruit about 450 cabin crew in 2012.
In December 2011, it was announced that eligible staff
in Hong Kong would receive a salary increase for
2012 averaging 5% together with a discretionary
year-end bonus.
The Cathay Pacific cadet pilot programme has been
opened to applicants from around the world. 112
cadets graduated in 2011. 208 cadets were being
trained in Adelaide at the end of 2011.
Dragonair continues to run its own cadet pilot scheme.
In 2011, the airline recruited 9 pilots through the cadet
pilot scheme and its pre-qualified cadet programme. It
plans to recruit around 35 more pilots in 2012.
We regularly review our human resource and
remuneration policies in the light of legislation, industry
practice, market conditions and the performance of
individuals and the Group.
In July 2011, we did a third organisation alignment
survey among ground staff. This gives employees the
opportunity to tell us how they feel we are performing.
We take the results of the survey seriously and various
things are being done in the light of the latest results.
We restructured our performance management
system in order to focus more on staff development
and career progression.
Our internal ideas campaign, “We Suggest”, was run
for the sixth time. The campaign aims to generate
ideas from staff groups on how to improve our
business.
The seventh annual Betsy Awards ceremony took
place in June 2011. These internal awards honour
staff who go beyond the call of duty to assist
passengers in need.
Our complete Sustainable Development Report is
available online at www.cathaypacific.com.
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2011 in Review