Cathay Pacific 2003 Annual Report Download - page 9

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Cathay Pacific Airways Limited Annual Report 2003 7
2003 in Review
Dedicated staff
•By the end of the year, we employed more
than 14,600 people in 30 countries, of which
10,700 were based in Hong Kong.
•In order to help the Company during the
difficult period following the SARS outbreak,
staff were asked to join a special leave
scheme. As business improved in the second
half of the year, staff who joined the scheme
received an ex-gratia payment as an
appreciation of their support.
•The 17th class of cadet pilots graduated from
our training centre in Adelaide. More than
200 pilots have passed through the Cadet
Pilot Programme since its launch in 1988
and so far ten of them have been promoted
to Captain.
•Cathay Pacific regularly reviews its human
resource and remuneration policy in the light
of local legislation, industry practice, market
conditions and the performance of both
individuals and the Company.
Contribution to the Hong Kong
community
•We took a leading role in initiatives, such as
the “We Love Hong Kong” campaign, to
rebuild confidence and tourism in Hong Kong
in the wake of the SARS crisis.
•We donated more than 10,000 tickets to
support the Hong Kong Tourism Board’s effort
to boost local tourism following Hong Kong’s
removal from the World Health Organisation’s
list of SARS-affected areas.
•The winner of the Hong Kong Super Draw
took home Cathay Pacific tickets worth
HK$2 million.
•We launched “I Can Fly”, a new community
initiative which nurtures a spirit of social
service and an enthusiasm for aviation among
1,000 local young people.
•Our passengers donated HK$5.54 million in
aid of UNICEF through our Change for Good
inflight fundraising programme.
•We made a three-year commitment, with
Credit Suisse First Boston, to jointly sponsor
the Hong Kong Rugby Sevens tournament,
starting in 2004.
•For the first time we sponsored horse racing
in Hong Kong, acting as the official carrier for
the Hong Kong International Race Week.
Environment
•We have revised our Environmental Policy in
order to strengthen our commitment to
environmental protection.
•An Environmental Report for 2003 will provide
detailed information on our environmental
performance.
•We have established a comprehensive
environmental management system for our
property related activities which is certified to
ISO 14001.
•Cathay Pacific has installed High Efficiency
Particulate Air filters on all its aircraft which
remove more than 99.9% of bacteria and
large virus particles. We have an on-going
monitoring programme to measure air quality
in aircraft cabins.