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Cathay Pacific Airways Limited Annual Report 2003 5
2003 in Review
2003 was a testing year for Cathay Pacific. After a strong first quarter, the onset of
SARS caused a sharp decline in passenger demand and several months of losses.
Passenger demand rebounded strongly in the third quarter, helped by pent-up demand
from both business and leisure travellers. Our cargo business posted a record tonnage
figure. We added six aircraft to our fleet and increased the frequency of a number of
services. After a 13-year absence we also resumed services to Beijing.
Award winning products and services
•The installation of our new Business Class will
be completed by March 2004 on all long haul
aircraft. A new regional Business Class product
was installed on five newly delivered aircraft.
•We were voted the “World’s Best Airline” in
a global Skytrax Research poll of more than
4.4 million travellers. In the same poll we
were named both “Best Airline – Asia” and
“Best Airline – Transpacific” for the second
straight year.
•We won the “Asia’s Leading Airline”, “World’s
Leading First Class” and “World’s Leading
Use of Inflight Technology” titles in the
World Travel Awards poll of 80,000 travel
industry professionals.
•Cathay Pacific won the International Award for
its work to develop Hong Kong as a tourism
and aviation hub and was recognised for
acting as a responsible employer in the annual
DHL/South China Morning Post Business
Awards. Deputy Chairman & Chief Executive
David Turnbull was honoured with the
Executive Award in recognition of his
leadership in difficult times.
•We were cited for our initiatives in helping
Hong Kong and the region to recover from the
effects of SARS in the TTG Honours 2003,
organised by leading travel industry publication
TTG Asia.
•Italy’s annual Air Cargo Market Conference
named us “Best Overall Cargo Airline” and
“Best Cargo Airline to Oceania”. Canadian
Transportation & Logistics magazine also
named Cathay Pacific Cargo in Canada the
best for airfreight transportation in its Shippers’
Choice Awards for 2003.
Hub development
•We were licensed by Hong Kong’s Air
Transport Licensing Authority to operate 21
weekly services to both Beijing and Shanghai
and seven weekly services to Xiamen.
•We resumed services to Beijing on
2nd December 2003 and are planning to
operate more services after further approvals
have been granted.
•Cathay Pacific added a third daily service to
London in August.
•We increased the frequency of passenger
services to Auckland, Johannesburg,
Melbourne and Rome.
•Osaka and Singapore were added to the
freighter network, together with additional
frequencies to Brussels, Manchester, Milan
and cities in the United States.
•Our passenger codeshare arrangement with
oneworld partner American Airlines was
extended to incorporate more than 20 cities
in the United States.
•Copenhagen, Lisbon and Seoul were added to
our codeshare agreement with British Airways,
also a oneworld partner.