Casio 2012 Annual Report Download - page 7

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The Unique of Creating Something from Nothing
The mission of Casio’s product development is to create something where there was nothing before — what Casio
calls going from “0” to “1.”
By creating totally original products, Casio adds fun and convenience to daily life and pioneers new cultural trends.
“Demand-creating” products, which create markets of their own, produce economic and technological ripple effects
which contribute to the greater good.
Since watches are always on the wrist, customers need a watch that does
not break even in a fall. Based on this idea, Casio exploded conventional
wisdom with the concept for a shock-resistant watch. The G-SHOCK
was born. Firmly footed in the “All-Around Tough” concept, Casio has
developed this product over time, adding new and exciting features.
Timepieces — G-SHOCK
Back in the 1990s, Casio wanted to build a camera that could show users a
photo the instant it was taken. With this goal in mind, Casio set out to develop
a digital camera with an LCD display, paving the way for the digital camera of
today. Casio has continued to develop new digital camera sub-genres, including
super-slim card-sized cameras and ultra high-speed cameras.
Digital Cameras — EXILIM
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CASIO’s Core Competence
Profile / Contents To Our
Stakeholders
History At a Glance Special Feature CSR Activities
Corporate
Governance Financial Section Corporate DataCore Competence
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CASIO Annual Report 2012
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