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In income for fiscal 2012, the Consumer segment posted ¥14.6
billion in operating income, and an operating profit margin of
6.8%, as a result of sustained high profitability in the timepiece and
electronic dictionary businesses. The System Equipment segment
recorded a ¥2.3 billion operating loss due to the stagnation in
corporate demand, while the Others segment posted ¥0.2 billion in
operating income. As a result, Casio posted ¥9.0 billion in consoli-
dated operating income, allowing for adjustment. Casio recorded
¥6.9 billion in ordinary income and ¥2.5 billion in net income for the
fiscal year.
In fiscal 2013, Casio will actively develop global markets for
products which make the most of the company’s original technology,
as it seeks to significantly improve business performance despite the
unpredictable, difficult environment. The main strategies for achiev-
ing this are as below.
(a) In the timepiece business, Casio will strengthen its global brand
strategy and seek to further expand the business and maintain
high profitability. It will expand the lineup of watches, run proac-
tive promotional campaigns, and build a high value-added busi-
ness focusing primarily on six brands: G-SHOCK, Baby-G, EDIFICE,
OCEANUS, PROTREK, and SHEEN.
(b) In the electronic dictionary business, Casio will launch a model for
elementary school students and seek to maintain its No. 1 share
and high profitability in the Japanese market. Moreover, in efforts
to expand, Casio will pursue increased sales in overseas markets
such as China.
(c) Casio will aim to increase overseas sales, including in newly
emerging nations, by strengthening its overseas sales structures.
(d) Casio will seek to research and launch new businesses in wrist
device, digital painting (3D), and digital signage.
Even though a continued adverse business environment is
expected, we will fortify our earning capacity in core businesses and
seek stable and sustained growth through new business expansion.
July 2012
Kazuo Kashio, President & CEO
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CASIO Annual Report 2012
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