Casio 2012 Annual Report Download - page 4

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To Our Stakeholders
In fiscal 2012, the outlook for the Japanese and global economies
remained extremely uncertain, mainly attributable to the impact of
the Great East Japan Earthquake, the global economic slowdown
caused by the European debt crisis, the yen remaining at historically
highs, and the effects of flooding in Thailand.
In this environment, consolidated net sales for fiscal 2012 declined
11.7% year-on-year to ¥301.6 billion. By segment, sales stood at
¥215.3 billion in the Consumer segment, down 14.6% year-on-year.
Sales in the System Equipment segment stood at ¥43.1 billion, down
7.3% year-on-year. The Others segment recorded sales of ¥43.2
billion, up 0.3% year-on-year.
In the timepiece business, brands such as G-SHOCK and EDIFICE
continued to perform well in overseas markets, primarily China and
North America, as a result of the strengthening of the global brand
strategy, and sales increased. Moreover, Casio expanded the lineup
of watches for women in brands such as Baby-G and SHEEN, and
sales rose, mainly in overseas markets. In the electronic dictionary
business, due to the continued strong sales of the EX-word series,
mainly for the student model, Casio continued to hold the over-
whelming No. 1 share of the Japanese market.
Kazuo Kashio,
President & CEO
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CASIO Annual Report 2012
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