Casio 2009 Annual Report Download - page 7

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In the future, we will continue to pursue efficient
cash flow management even more thoroughly, and
strive to generate free cash flow with the aim of build-
ing a completely strong, stable financial structure.
(4) CSR-focused Management
At Casio, we understand that sustainable corporate
growth will only come about with the sustainable
development of the global community, and we have
therefore positioned corporate social responsibility
(CSR) as a priority management issue.
Based on the Charter of Creativity for Casio, which
articulates the code of conduct for employees, we strive
to enhance compliance by ensuring that all employees
and officers understand and comply with laws and
regulations, as well as generally accepted ethical
standards, and that they contribute to society at large.
It is our belief that stricter compliance will contribute to
the improvement of corporate governance.
Through the execution of the four strategies
described above, we seek to deliver original products
and services with high added value, increase enterprise
value, and contribute to the building of a society
blessed with an abundance of creativity.
Since the founding of Casio, our corporate creed
has been “Creativity and Contribution.” Our mission
is to pursue growth as a company, and to increase
enterprise value by contributing to society as a whole.
We have accomplished this through the creation of
truly innovative concepts and outstanding solutions
based on the Company’s proprietary advanced
technologies.
At Casio, we will continue to deliver the values of
function, quality, economy, speed, productivity, ethics,
safety, and compatibility with the environment in our
products and services. In the months and years ahead,
we intend to provide products and services that exceed
the greatest expectations of the Company’s stakehold-
ers. Being a stakeholder of Casio will become a truly
rewarding experience.
We ask our shareholders and investors to continue
their support.
July 2009
Kazuo Kashio, President & CEO
5
Annual Report 2009