Casio 2009 Annual Report Download - page 20

Net Sales
Net sales for the business term ended March 31, 2009 came to ¥518,036 million, a decrease of 16.9% over the
previous term.
Millions of yen
2009 2008
Electronics:
Consumer ............................................................................................................... ¥177,950 ¥228,634
Timepieces .............................................................................................................. 80,350 86,922
Mobile Network Solutions (MNS) ............................................................................ 163,223 165,800
System Equipment .................................................................................................. 40,345 45,296
Subtotal .............................................................................................................. 461,868 526,652
Electronic Components and Others:
Electronic Components ........................................................................................... 32,452 68,368
Others .................................................................................................................... 23,716 28,030
Subtotal .............................................................................................................. 56,168 96,398
Total ....................................................................................................................... ¥518,036 ¥623,050
Results by Segment
Sales in the Electronics segment amounted to ¥461,868 million, a decrease of 12.3% from the previous year. This
segment accounted for 89.2% of net sales.
In the Consumer category, sales decreased 22.2% to ¥177,950 million. An overall decline in market prices
and the depreciation of European currencies against the yen resulted in lower digital camera sales. We addressed
this situation through aggressive fourth-quarter launches of such groundbreaking new models as the Exilim Zoom
EX-Z400, equipped with Dynamic Photo, and the High Speed Exilim EX-FC100. We also conducted sales promotion
activities on a worldwide scale in an effort to bolster segment sales in the upcoming fiscal year. Meanwhile, sales of
electronic dictionaries were firm, owing to strong sales of high-value-added Ex-word models.
In the Timepieces category, sales declined 7.6% year-on-year to ¥80,350 million. Sales of non-radio-controlled
watches decreased. However, sales were robust for such high-end radio-controlled watches as the Oceanus and
G-Shock models, which have a Multi Band 6 radio wave receiver system capable of receiving standard-frequency
broadcasts from six stations worldwide.
In the category of Mobile Network Solutions (MNS), sales declined by 1.6% to ¥163,223 million. In cell phones,
we introduced the Exilim series W63CA model for the au service and the SoftBank 930CA for Softbank Mobile Corp.
Furthermore, sales of our toughness cell phone for Verizon Wireless of the United States were firm.
In the System Equipment category, sales declined 10.9% year-on-year to ¥40,345 million.
Sales in the Electronic Components and Others segment declined 41.7% to ¥56,168 million, accounting for
10.8% of net sales.
By category, the Electronic Components saw sales fall by 52.5% year-on-year to ¥32,452 million. This decline
was due to the impact of lower unit prices for TFT-LCDs as demand from global digital camera and cell phone tailed
off, as well as the transfer of unprofitable operations at Casio Micronics Co., Ltd., during the term.
In Others category, sales declined 15.4% to ¥23,716 million.
Management’s Discussion and Analysis
18 CASIO COMPUTER CO., LTD.