Casio 2009 Annual Report Download - page 14

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During the period under review, the
Company continued to launch attractive
new products leveraging proprietary
technologies.
The Exilim W63CA cell phone for the
au cell-phone service network has won
plaudits for its 8.1-megapixel camera,
excellent camera functionality, and stylish
design.
In the second half, we began supplying
to Softbank Mobile Corp. our latest
products under the brand name Exilim
SoftBank 930CA, our second cell phone
product for this company.
Meanwhile, in overseas operations,
sales to LG Telecom of South Korea remain
robust. We are also steadily raising our
profile in the North American market for
“toughness cell phones,” with the launch
of the G’zOne Boulder™ to Verizon
Wireless of the United States.
Based on our superior technologies
in camera development, toughness and
waterproofing, and incorporation of
proprietary technologies, we aim to further
expand our business in both Japan and
overseas markets through development
and launch of innovative new products.
Cellular
Phones
In 2000, Casio introduced its C303CA cell phone for use with au service in Japan.
Leveraging the proprietary technologies we accumulated during the development
of our G-Shock models, we aimed to create a phone that was impact-resistant
and waterproof. In the past, cell phone breakage due to water damage or being
dropped was considered simply an inevitable misfortune. Although a late entrant,
the popularity of our distinctive, groundbreaking model launched us into a firm
position in the cell phone market. The C303CA marks the ongoing progression
in the G’zOne series, which remains popular. In 2006, we extended our G’zOne
offering to Verizon Wireless of the United States. Designed to military standards,
this waterproof, impact-resistant model has earned high praise from customers as a
“phone you can take anywhere.”
W63CA
G’zOne BoulderTM
Developing proprietary products that are tough and waterproof
Strategic Businesses
12 CASIO COMPUTER CO., LTD.