Casio 2005 Annual Report Download - page 11
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Please find page 11 of the 2005 Casio annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.TFTLCDs
Inrecentyears,small-sizedTFTLCDpanelshavebeeninstrongdemandmainlyfordigital
camerasandcellularphones.Weexpectdemandtoremainstrong.
Ouroperationsarefocusedonsmall-sizedTFTLCDpanels.OurproprietaryHAST(Hyper
AmorphousSiliconTFT)technologyofferstheadvantagesofbothhighdenitionandlow
energyconsumption.Inaddition,digitalcameramakershavebeenveryimpressedbyour
abilitytofulllcustomerrequirementsbymanufacturingawidevarietyofproductsinsmall
quantities.SupplyingTFTLCDstodigitalcameramakershasmadeCasioatopmanufacturer
ofthesedevices,withabout40%ofthemarket.
Duringthepreviousterm,wealsofocusedonTFTLCDsusedasdisplayscreensincellular
phones.OurW21CAmodelcellularphonewastheindustry’srsttoincorporatea2.6-inch
QVGATFTLCD,whichenabledustodifferentiateourproductfromthoseofcompetitors.
Wewillworktomaintainourhighshareofthedigitalcameramarketthroughfurther
reningofourTFTtechnology,andalsofocusondevelopingnewapplications,primarily
targetingthecellularphonemarket.
2.4-inchQVGATFTLCD
foracellularphone
Browsestandard
Internetwebsitesonthe
largescreen.Casionds
new,funwaystoenjoy
yourcellularphone.
(ModelW21CA)
CellularPhones
InJapan’scellularphonemarket,2004wastheyearthatsawashifttowardthird-generation
products,allowingforhigh-speed,high-capacitydatatransmission,andproductfeatures
werewidelyupgraded.Accordingly,third-generationcellularphonemanufacturersneedto
speedupthedevelopmentprocesswhilekeepingdowncosts.
Casiomainlydevelops,manufacturesandsellsproductsforKDDICorporation’scellular
phoneservice“au.”
Withaneyetowardimprovingefciencyinthedevelopmentofcellularphoneproducts,
CasioestablishedCasioHitachiMobileCommunicationsCo.,Ltd.(CHMC)togetherwith
Hitachi,Ltd.inApril2004.Sincethen,CasiohaslaunchedtheA5406CAwithabuilt-in
3.2-megapixelcamera,markingaworld’srstforcellularphones,aswellastheW21CA,
featuringa2.6-inchLCDandaPCsiteviewerforbrowsingwebsitesdesignatedforPCusers.
Thesecutting-edgeproductshavebeenverywell-received.Now,oneyearlater,CHMCis
conductingfull-edgedoperations,whichhasenabledCasiotomakesignicantprogressin
improvingtheefciencyofproductdevelopment.
Makingfulluseofthejointventurecompany’sstrengths,wewillcontinuetoraisethe
efciencyofnewproductdevelopmentwhilemakingeffortstoreducecosts.Weaim
toexpandourproductlinefromhigh-endmodelstomiddle-of-the-rangemodels.
8CASIOCOMPUTERCO.,LTD.
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ANNUALREPORT2005