Cash America 2007 Annual Report Download - page 10

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Primitive tools got the job done, but
tediously, and with a healthy dose
of elbow grease. With the advent of
electricity and computer technology,
tools took on a whole new life of
efficiency. The tools of our industry
have changed as well, resulting in
unparalleled convenience for Cash
America customers.
Cash America International, Inc.
8
Tools
Advances
With its proprietary software and delivery platform,
CashNetUSA has served almost 600,000 customers since its
inception in 2004. As of year-end 2007, online cash advances
represented $74 million in gross loan balances, and in
July of 2007, Cash America began offering online service
to customers in the United Kingdom with the launch of
QuickQuid – demonstrating the ability to advance into new
markets outside the United States.
The expansion of online services is just another example
of our effort to use technology and innovations to provide
solutions for our customers.
We never sit still – we constantly
evaluate our performance and
adjust to meet the customer’s need
to conveniently and responsibly
borrow money.