Carphone Warehouse 2011 Annual Report Download - page 8

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04 Carphone Warehouse Group plc Annual Report 2011
OVERVIEW
THE CONNECTED WORLD
Best Buy Europe is on a wireless journey,
with its vision being the Connected World.
We aim to place customers at the heart of
this journey. The ever increasing availability
of the internet on the go and the rapid
evolution of devices to support this have
created amazing opportunities. We play a
valuable role in translating the benefits of
technology to customers. We exist to inspire
and guide in this ‘Connected World’, making
people’s lives better through technology.
Impartial advice. As an
independent retailer, Best Buy
Europe is able to provide impartial
advice to customers on network
offerings and tariffs, allowing
them to make informed choices.
This independence and impartial
advice is a fundamental part of
Best Buy Europe’s differentiated
retail proposition.
In-store set-up. ‘Walk Out
Working’ is a service that helps
customers make the most of
their new device. In our ‘Wireless
World’ stores, the Geek Squad
can explain operating systems in
person, help customers download
their first applications, set up their
email accounts and register them
for MyHub.
MyHub. MyHub provides free
backup of customers’ contacts,
music and photos. The MyHub
application allows customers
to access their information
wherever they are, without
the need for cables or other
synchronising software.