Carphone Warehouse 2009 Annual Report Download - page 3

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Taking the long-term view will
always deliver better value to
customers and shareholders.
“ ”
A company that will not
compromise its pursuit of
long-term strategic goals.
John Gildersleeve
2006
“ ”
As always, we place the
potential for long-term value
creation above the shorter-
term vagaries of stockmarket
fashions.
Charles Dunstone
2008
“ ”
We maintain a private
company mentality when
it comes to investment and
growth opportunities.
Our focus is on long-term
value creation… even if
short-term returns are
depressed as a result.
Charles Dunstone
2006
“ ”
While every project needs
to be financially justified,
and we have rigorous
hurdle rates for new
investment, we tend
to take the long-term view.
Charles Dunstone
2007