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24 The Carphone Warehouse Group PLC Annual Report 2009
Directors’ Report – Business Review
Corporate Responsibility
Retail, as any shopkeeper will tell you,
is detail: businesses do well because
they get 1,000 little things right, as much
as they do because they have a great
market position or they are selling the
latest hot product.
We take the same view with our CSR
programme. We don’t have a grand
mission statement or a big budget, but
are gradually looking at all aspects of our
business to see how we can do things
better – improve the environment, make
working easier for our employees, and
give something back to the community
that supports us. Over the next few
pages, we have highlighted some of the
projects that are new or have made good
progress during the year. In addition,
we have started to set ourselves some
targets for CSR, so our performance
can be properly quantied by our
stakeholders.
Charity partners
Our two businesses each have their
own partner charity. Best Buy Europe
supports Get Connected, and TalkTalk
Group supports TreeHouse. We have
chosen to back two small charities that
both relate to communication, so we
can help them not only with fundraising,
but also with the more practical and
technical support that is often harder
for charities to come by.
Get Connected
Get Connected provides a rst point of
contact for young people who need help.
Originally a telephone service,
Get Connected now has a hugely
successful “webchat” platform as well.
Get Connected provides young people
with help by:
▪
providing emotional support;
▪
advising on options available to them;
and
▪
putting them in touch with the services
they need.
In addition to raising funds for the
charity, Best Buy Europe also covers all
overheads for the charity, including ofce
accommodation, IT equipment and
support, telecommunications and utility
bills, printing, mailing and marketing
support. We also offer our employees
the chance to earn additional holiday
if they become a helpline volunteer for
Get Connected.
In February 2009, we held our fth annual
charity auction for Get Connected.
Despite the tougher economic climate,
through the generosity of our guests and
those who donated lots to the auction
we managed to raise over £140,000
– signicantly more than our expectations.
TreeHouse
TreeHouse is the national charity for
autism education. Its vision is to
transform through education the lives
of children with autism and the lives of
their families.
A proud employer
and member
of the community
Our primary corporate responsibilities are towards
our employees, our customers and our neighbours.
Our CSR activities are accordingly focused in these
areas, where we can make the biggest dierence.