Carnival Cruises 2015 Annual Report Download - page 67

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The remaining 25% of 2014 total revenues were substantially all comprised of onboard and other cruise
revenues, which increased by $182 million, or 5.1%, to $3.8 billion in 2014 from $3.6 billion in 2013.
This increase was caused by:
– $96 million – 2.7% capacity increase in ALBDs and
– $92 million – higher onboard spending by our guests.
These increases were partially offset by a 1.0 percentage point decrease in occupancy, which accounted for $36
million.
Onboard and other revenues included concession revenues of $1.1 billion in both 2014 and 2013.
North America Brands
Cruise passenger ticket revenues made up 73% of our 2014 total revenues. Cruise passenger ticket revenues
increased slightly by $19 million to $6.9 billion in 2014 from $6.8 billion in 2013.
This increase was caused by a 4.3% capacity increase in ALBDs, which accounted for $294 million.
This increase was partially offset by:
– $130 million – 2.0 percentage point decrease in occupancy;
– $75 million – decrease in cruise ticket pricing and
– $58 million – decrease in air transportation revenues from guests who purchased their tickets from us.
Our cruise ticket pricing decrease was driven by the promotional pricing environment in the Caribbean resulting
from the large increase in cruise industry capacity.
The remaining 27% of 2014 total revenues were comprised of onboard and other cruise revenues, which
increased by $168 million, or 7.0%, to $2.6 billion in 2014 from $2.4 billion in 2013.
This increase was caused by:
– $103 million – 4.3% capacity increase in ALBDs;
– $78 million – higher onboard spending by our guests and
– $20 million – higher other third-party revenues.
These increases were partially offset by:
– $46 million – 2.0 percentage point decrease in occupancy.
Onboard and other revenues included concession revenues of $735 million in 2014 and $727 million in 2013.
EAA Brands
Cruise passenger ticket revenues made up 82% of our 2014 total revenues. Cruise passenger ticket revenues
increased by $223 million, or 4.6%, to $5.0 billion in 2014 from $4.8 billion 2013.
This increase was substantially due to:
– $102 million – 2014 net foreign currency translational impact;
– $49 million – increase in air transportation revenues from guests who purchased their tickets from us;
– $39 million – increase in cruise ticket pricing and
– $23 million – slight increase in occupancy.
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