Canon 2004 Annual Report Download - page 39

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37
Sales by product
Canon’s sales by product group are summarized as follows:
SALES BY PRODUCT
(Thousands of
(Millions of yen) U.S. dollars)
2004 change 2003 change 2002 2004
Business machines:
Office imaging products ¥1,120,972 +3.6% 1,081,995 +5.8% 1,023,131 $10,778,577
Computer peripherals 1,149,914 +5.6 1,089,312 +3.2 1,055,956 11,056,865
Business information products 117,067 –5.2 123,493 –16.1 147,108 1,125,644
2,387,953 +4.1 2,294,800 +3.1 2,226,195 22,961,086
Cameras 763,079 +16.8 653,540 +34.5 485,778 7,337,298
Optical and other products 316,821 +26.9 249,732 +9.5 228,155 3,046,356
Total ¥3,467,853 +8.4 3,198,072 +8.8 2,940,128 $33,344,740
Sales of business machines, constituting 69% of
consolidated net sales, increased 4.1%, to ¥2,387,953 million
(U.S.$22,961 million) in fiscal 2004.
Sales of office imaging products increased 3.6%, to
¥1,120,972 million (U.S.$10,779 million). Demand for
network digital MFDs continues to shift from monochrome
machines to color models, as well as towards higher-end
features. The Color imageRUNNER(iR) C3200/iRC3200N
recorded strong sales in both the domestic Japanese and
overseas markets. The iRC3100 and the high end model
iRC6800, introduced in Japan in the second half of fiscal
2003, were also launched in Europe and the United States in
the first half of fiscal 2004 and have also recorded strong
sales. The iRC3220/iRC3220N, which succeeds the iRC3200,
and the iRC2620/iRC2620N were launched in September
2004 and have also recorded strong sales. Among
monochrome network digital MFDs, such low-end models as
the iR1600/2000 series recorded considerable sales increases,
while mid-level models, such as the iR2200 series, and high-
end models, such as the iR5000 series, also achieved strong
sales. Color office imaging products accounted for 24% and
20% and monochrome office imaging products accounted for
62% and 67% of office imaging products sales in fiscal 2004
and 2003, respectively. Sales of facsimiles and information
system business accounted for 14% and 13% of sales of
office imaging products in both fiscal 2004 and 2003.
Return on sales
(%)
10
0
9.9
5.0
6.5
8.6
5.8
0400 01 02 03
2,696,420
2,907,573
2,940,128
3,198,072
3,467,853
Business Machines
Office imaging products
Computer peripherals
Business information products
Cameras
Optical and other products
Sales by product
(Millions of yen)
3,500,000
0
0400 01 02 03
2,696,420
2,907,573 2,940,128
3,198,072
3,467,853
Japan
Americas
Europe
Other areas
Sales by region
(Millions of yen)
3,500,000
0
0400 01 02 03