Canon 2004 Annual Report Download - page 17

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15
Sales Network of Canon (China) Co., Ltd.
A camera sales store in Shanghai
Canon’s solution offerings successfully won ING as a customer, and Canon has supplied more than 3,000 MFDs to ING in Europe.
Canon has opened sales branches in China,
including fast-growing Shenzhen.
Canon’s Worldwide Sales & Marketing Sites
The reorganization of the Group’s
sales companies in Japan, with Canon
Sales Co., Inc. as the core company, is
going forward with a view to the overall
optimization and reinforcement of each
Group company’s competitiveness. Canon
Sales has increased its sales and profit to
record highs and has also significantly
improved its financial position.
Boosted by market expansion, our
operations in China have also seen higher
sales. Ahead of the lifting of prohibitions
on domestic sales in China in 2005,
preparations in 2004 included the expan-
sion of sales operations to 15 branches to
strengthen the Canon (China) Co., Ltd.
marketing network, as well as the installa-
tion of a distribution network. We can
now make deliveries anywhere in China
within two business days. Other Asian
operations, excluding those in Japan, also
marked high growth.
In Australia, sales and profits rose as the
country continued to enjoy stable economic
growth. We have been successful in
expanding sales of inkjet printers, and sales
of printer supplies have increased markedly.
Globally Responding to the Voice
of Our Customers
To support our customers for consumer
products around the world, we are
proceeding with the introduction of our
Web Self-Service System (WSSS). WSSS,
created by Canon Inc., contains all the
information needed for service support
and is linked to the websites of our sales
companies in all parts of the world. As of
December 2004, this system was being
accessed about four million times a
month in the United States, Canada,
Latin America, Singapore, Australia,
China, and Japan. Links to the European
region will begin in 2005.
In addition, as one method of
gathering information from our
customers, we developed and initiated
use of our Call Analysis Tracking System
(CATS), which globally collects informa-
tion from each of our call centers,
allows sharing of information among
Canon and its sales companies, and
efficiently provides feedback to our
R&D and production departments,
and sales companies.