Canon 2002 Annual Report Download - page 20

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18
Canon expertise in a wide range of technologies adds a new dimension
to the field of ink-jet multifunction peripherals
Canon offers a full lineup of laser beam, Bubble Jet and multifunction facsimile machines. In the
laser beam facsimile market, price competition was intense in 2002, especially in Europe and Asia.
We are responding by reducing production costs and implementing other activities to maintain a flexible
pricing structure. In the ink-jet facsimile machine category, where demand is centered on low-priced
products, we face fierce competition in all markets. We also offer ink-jet multifunction peripherals
with printing, copying and scanning functions, which are leading replacement demand for printers and
copying machines. We maintained our leadership of this market in Japan with products precisely
matched to customer needs, while in Europe new monthly sales records were set for two consecutive
month during 2002. In 2003, we will expand our lineup with high-value-added products.
Our activities for Handy Terminal portable data terminals, which center on the Japanese market, included
the launch of the industry´s first model featuring a 2D-code scanner and printer, as well as a reflective
TFT liquid crystal display (LCD) and the Windows
®
CE 3.0 operating system. Portable data terminal
operating systems are becoming standardized around the world, which is why Canon is stepping up its
business into international markets. Future product development will center on technologies for wireless
communications and Windows
®
CE, as well as on creating customizable models.
The market for document scanners is growing steadily, particularly in the area of compact scanners for
group-based document scanning in large organizations. Canon enriched its lineup with the DR-4580U
flatbed and DR-2080C compact sheetfed document scanners, allowing it to enter the lucrative work-
groups market and expand its market share across the board. Demand for color document scanners
is expected to grow, and the primary application of document scanners in general will move toward
document management, form processing and document distribution over networks. In this environment,
we will expand the applications of our products and introduce new types of document scanners.
Canon calculators with built-in printers boasted an approximately 60% market share in the United
States in 2002. While making our current calculators more competitive, we are introducing distinctive
models to open new market categories by adopting a USB interface that lets calculators function as
external 10-keypads for PCs. This strategy will help us increase unit sales and market share while
bringing our calculators into the computer peripherals market. In 2003, new products with value-added
functions will reinforce our lineup. In the electronic dictionary
category, we raised awareness of the Canon brand and expanded
our market share by focusing on high-value-added products in
growing market segments. We will develop our electronic
dictionaries as educational tools to enhance foreign language
vocabulary and pronunciation skills.
Canon’s flexible pricing structure makes possible
affordable laser beam facsimile machines.
Business Machines
Business Systems