Callaway 2012 Annual Report Download - page 37

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Performance Graph
The following graph presents a comparison of the cumulative total shareholder return of the Company’s
common stock since December 31, 2007 to two indices: the Standard & Poor’s 500 Index (“S&P 500”) and the
Standard & Poor’s 600 Smallcap Index (“S&P 600”). The S&P 500 tracks the aggregate price performance of
equity securities of 500 large-cap companies that are actively traded in the U.S., and is considered to be a leading
indicator of U.S. equity securities. The S&P 600 is a market value-weighted index that tracks the aggregate price
performance of equity securities from a broad range of small-cap stocks traded in the U.S. The graph assumes an
initial investment of $100 at December 31, 2007 and reinvestment of all dividends in ELY stock on the dividend
payable date.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
$-
$20
$40
$60
$80
$100
$120
$140
2007 2008 2009 2010 2011 2012
ELY S&P 500 S&P 600 Smallcap
2007 2008 2009 2010 2011 2012
Callaway Golf (NYSE: ELY) ......................... $100.00 $54.57 $44.90 $ 48.30 $ 33.32 $ 39.41
S&P500.......................................... $100.00 $61.51 $75.94 $ 85.65 $ 85.65 $ 97.13
S&P 600 Smallcap .................................. $100.00 $68.01 $84.18 $105.21 $105.04 $120.65
The Callaway Golf Company index is based upon the closing prices of Callaway Golf Company common
stock on December 31, 2007, 2008, 2009, 2010, 2011 and 2012 of $17.43, $9.29, $7.54, $8.07, $5.53 and $6.50,
respectively.
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