Callaway 2012 Annual Report Download - page 2

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Please find page 2 of the 2012 Callaway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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TAKING CONSUMER FEEDBACK SERIOUSLY
This is the New Callaway. We want to hear directly from golfers about what they
think of our products. We are leveraging social media to make our company more
approachable, more modern, and more responsive. Because the best way to impress
golfers, is giving them exactly what they want. And then give them something a
little extra they didn’t expect.