Blizzard 2014 Annual Report Download - page 50

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ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Year Ended December 31, 2014 and 2013
(Amounts in millions)
Year Ended
December 31, 2014 December 31, 2013 $ Increase % Increase
Amount % of Total6Amount % of Total6(Decrease) (Decrease)
GAAP Net Revenues by Segment/Platform Mix
Activision and Blizzard:
Online1$867 20 % $ 912 20 % $ (45) (5)%
PC 551 13 340 7211 62
N
ex
t
-generation (PS4, Xbox One, Wii U) 720 16 92 2628 NM
Prior-generation (PS3, Xbox 360, Wii) 1,430 32 2,287 50 (857) (37)
Total console22,150 49 2,379 52 (229) (10)
Mobile and other5433 10 629 14 (196) (31)
Total Activision and Blizzard 4,001 91 4,260 93 (259) (6)
Distribution:
Total Distribution 407 9323 784 26
Total consolidated GAAP net revenues 4,408 100 4,583 100 (175) (4)
Change in Deferred Revenues3
Activision and Blizzard:
Online1168 (107)
PC 41 (22)
N
ex
t
-generation (PS4, Xbox One, Wii U) 477 213
Prior-generation (PS3, Xbox 360, Wii) (295) (324)
Total console2182 (111)
Mobile and other514 (1)
Total changes in deferred revenues 405 (241)
Non-GAAP Net Revenues by Segment/Platform Mix
Activision and Blizzard:
Online11,035 22 805 19 230 29
PC 592 12 318 7274 86
N
ex
t
-generation (PS4, Xbox One, Wii U) 1,197 25 305 7892 NM
Prior-generation (PS3, Xbox 360, Wii) 1,135 24 1,963 45 (828) (42)
Total console22,332 48 2,268 52 64 3
Mobile and other5447 9628 14 (181) (29)
Total Activision and Blizzard 4,406 92 4,019 93 387 10
Distribution:
Total Distribution 407 8323 784 26
Total consolidated non-GAAP net revenues4$4,813 100 % $ 4,342 100 % $ 471 11 %
1 Revenues from online consists of revenues from all World of Warcraft products, including subscriptions, boxed products, expansion packs, licensing
royalties, and value-added services.
2 Downloadable content and their related revenues are included in each respective console platforms and total console.
3 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues.
4 Total non-GAAP net revenues presented also represents our total operating segment net revenues.
5 Revenues from mobile and other includes revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as
standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories.
6 The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.
Year Ended
December 31, 2014 December 31, 2013 $ Increase % Increase
Amount % of Total4Amount % of Total4(Decrease) (Decrease)
GAAP Net Revenues by Distribution Channel
Retail channels $2,104 48 % $ 2,701 59 % $ (597) (22)%
Digital online channels11,897 43 1,559 34 338 22
Total Activision and Blizzard 4,001 91 4,260 93 (259) (6)
Distribution 407 9323 784 26
Total consolidated GAAP net revenues 4,408 100 4,583 100 (175) (4)
Change in Deferred Revenues2
Retail channels 104 (247)
Digital online channels1301 6
Total changes in deferred revenues 405 (241)
Non-GAAP Net Revenues by Distribution Channel
Retail channels 2,208 46 2,454 57 (246) (10)
Digital online channels12,198 46 1,565 36 633 40
Total Activision and Blizzard 4,406 92 4,019 93 387 10
Distribution 407 8323 784 26
Total non-GAAP net revenues3$4,813 100 % $ 4,342 100 % $ 471 11 %
1 Net revenues from digital online channels represent revenues from subscriptions, licensing royalties, value-added services, downloadable content, digitally
distributed products, and wireless devices.
2 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred revenues.
3 Total non-GAAP net revenues presented also represents our total operating segment net revenues.
4 The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.
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ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Year Ended December 31, 2014 and 2013
(Amounts in millions)