Blizzard 2014 Annual Report Download - page 4

Download and view the complete annual report

Please find page 4 of the 2014 Blizzard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 55

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55

4
Number 1 kids console game globally
in 20141, 2 with over 240 million toys sold
and $3 billion in retail sales to date
Toys-
To-
Life
®
1 NPD and GfK Chart-Track, including toys and accessories.
2 Activision Blizzard internal estimates. 5
Free-To-Play
Online First
Person Action
Entered open beta in January
2015 in one of the world’s largest
online gaming markets, China
®