Barclays 2011 Annual Report Download - page 164

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Financial review
Key performance indicators continued
Income growth KPIs
Definition Why is it important to the business and management
Total income
Defined as total income net of
insurance claims.
Total income is a key indicator of financial performance to many
of our stakeholders and income growth a key execution priority for
Barclays management.
Group total income increased 3% to £32bn.
11 – £32,292m
10 – £31,440m
09 – £29,123m
Income by geography
Defined as total income net of insurance
claims generated in distinct geographic
segments. Geographic segmental analysis
is based on customer location and the
definition of the countries within each
region are provided in the glossary.
The goal of increasing the international diversification of our income
helps to reduce risk by providing exposure to different economic cycles
and is demonstrated by our ratio of non-UK to UK business income.
Geographic split of income 2011 2010 2009
%%%
UK 49 40 44
Europe
13 15 15
Americas
19 25 23
Africa and the Middle East 15 16 15
Asia 4 4 3
162 Barclays PLC Annual Report 2011 www.barclays.com/annualreport