Bank of the West 2006 Annual Report Download - page 7

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Relationship Banking involves high touch, personalized
engagement with customers, understanding their
business and individual goals, delivering nancial
products and services, and expanding banking
relationships with customers as their needs grow.
5
Sacramento and San Francisco.
Regional executives have local credit
authority and the autonomy to make
decisions closer to the customer.
“When we can successfully
match customers with products
and services from our
business lines that meet their
specific needs, we create value
for our services that translates
into customer loyalty and
appreciation.”
-Greg McGhee
Commercial Relationship Banker, OK
While relationship banking typically
describes customer and banker
contact, it also represents an internal
dynamic among our bankers, business
lines, product and specialty service
groups as well as the back ofce
functions that provide customer
support. Working together to advance
collaboration and teamwork, our
service teams constantly interact,
forming ad hoc internal relationships
to deliver more products, services and
value to our customers. These com-
mitted employees are our greatest
asset and the driving force that makes
Bank of the West a high performance
financial institution.
“Relationship banking helps
nonprofit clients achieve their
goals through our involvement
in their organizations as a
board member, volunteer and
banker.”
-Renee Desai
Community Affairs Officer, CO
Our relationship banking philosophy
also extends to the communities
where we live and work. Bank of
the West actively supports its
communities through community
reinvestment loans, corporate
donations and the promotion
of financial literacy. Throughout
our franchise, we are also well
represented by bank employees
who volunteer their time and talents
to participate in local community
organizations.
At Bank of the West, we combine
the broad product set and specialty
expertise of a large bank with
the high-touch personalized service
culture of a community bank
to deliver the best of both banking
worlds to our customers. Getting
bigger by acting smaller. Thats
how we define relationship banking.