BT 2014 Annual Report Download - page 35

32 The Strategic Report
Delivering our strategy
computing services will grow at a rate of 36% a year globally over the
next three years, ranging from 22% in Asia Pacic to 53% in atin
America. Gartner also expects managed security services to grow at a
rate of 16% a year globally over the next three years. Ovum forecasts
Ethernet services to grow at a rate of 14% a year globally over the
nextthree years, ranging from 11% in the US and Canada to 31% in
atinAmerica.
Around 90% of our revenue comes from our top 1,000 customers
where we see an opportunity to grow our share of their spending.
Products and services
We deliver value to our customers by combining our products and
services with industry-specic solutions and consulting expertise.
Our network is at the core of what we provide. We have simple product
categories organised around what our customers need. This makes
them straightforward to buy and link together. Those categories are
BT Advise
Knowledge that delivers
Industry-speciƬc solutions
BT Assure
Security that matters
BT Connect
Networks that think
BT Compute
Services that
adapt
BT One
Communications
that unify
BT Contact
Relationships that grow
BT Connect
Our network services connect our customers to their people, their own
customers and to the world. We oer a range of IP, Ethernet and internet
network services. We deliver these in more than 170 countries over a
range of access technologies including DS, Ethernet and satellite.
BT Assure
People and businesses are using more mobile devices, social media
and cloud services. Together with the growth in cyber-attacks, this
means that customers are prioritising security. We provide a range
of security products and services including rewalls, web security,
intrusion prevention and threat monitoring.
BT One
Businesses communicate in a number of dierent ways  by phone,
SMS, voicemail, instant messaging, email, video conferencing and
data-sharing solutions. They want these channels to be integrated
and work together. Our collaboration services help customers simplify
their communications and transform the way they interact with their
customers, colleagues, partners and suppliers.
BT Contact
We provide a range of contact centre services to help our customers
build stronger relationships with their customers. Our services provide
the option of using email, web chat, social media and the phone  either
via automated systems or dedicated advisors. Our cloud solution gives
customers more exibility and control over their costs by allowing
capacity to change in response to demand.
BT Compute
Businesses want reliable but exible IT platforms and services for their
applications, data storage and security. We provide IT services over our
global network from our 45 data centres around the world.
Industry-specic solutions
As every industry has its unique needs and challenges, we provide a
range of industry-specic solutions. For example, BT Radian links
nancial institutions from around the world, giving them access to
hundreds of critical applications. BT for ife Sciences lets research
scientists collaborate on a secure platform.
BT Advise
We have experts around the world who provide consulting,
integration and managed services to our customers. They have a
range of specialisms, certications and accreditations to make sure
our customers get the best out of our products and services.
Performance in the year
We consolidated our position as a global leader for managed networked
IT services. We have focused on improving customer service and
investing in our global assets, people and technology. We have made
progress towards our aim of being a more predictable business in terms
of nancial performance. Our continued focus on cost transformation
has contributed to a £177m increase in operating cash ow.
Key facts:
Operating costs down 4%
EBITDA grew 12% supported
by cost transformation
Order intake of £6.9bn,
up{9%
Double-digit underlying
revenue increase in the
high-growth regions
Operating performance
Our investments to support our customers and improve our services have
resulted in contract wins across all of our key geographies. We achieved
an order intake of £6.9bn, 9% higher than last year.
BT Global Services 12-month rolling order intake
Year ended 31 March
3
4
5
6
7
8
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2013 2014
£bn