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2 BT Group plc Annual Report & Form 20-F
Our strategy
Long-term partnerships with our customers
Global 21CN platform
Defend traditional business Grow new wave products and services
Increased focus on providing global, real-time and open platforms and putting the customer at the heart of everything we do
Our achievementsOur aims
+X%
proposed dividends
Full year dividends per share
(pence)
2004 2005 2006 2007 2008
8.5
10.4 11.9
15.1 15.8

24 quarters of consecutive year on year growth
in earnings per share before specic items and leavers
Full year proposed dividend of 15.8 pence per share, up 5%

£1.5 billion paid out as part of share buy back programme
Our ongoing commitment is to increase
shareholder value by £7.6bn
paid out to
shareholders in
past 5 years

Coverage and support in 172 countries from our agship
MPLS network service; 25% growth in MPLS revenue

£8 billion BT Global Services order intake

12.7 million broadband lines in the UK (DSL + LLU)

234 million Openzone minutes used in 2008
… driving protable growth in new wave
products and services such as…

global networked IT services
broadband
convergent mobility solutions
9%
growth in new
wave revenue
in 2008
54% improvement in consumer service provision lead times

On average, 75% of the public instantly recognise a BT
consumer TV advert
Free weekend calls to UK landlines for consumer customers
£625 million costs savings achieved in 2008
…maximising the potential of our
traditional business through a
combination of
enhanced quality of service
creative marketing
innovative pricing
cost efciency
£1.5bn
cost savings achieved in
past 3 years

Roll out of next generation broadband services from
April 2008
80% of new products already using common capabilities

New R&D centre in Shanghai; new customer service centre in
Hungary
...transforming our networks, systems
and services for the twenty-rst century 40%
of core 21CN
infrastructure built

Around 80% of BT Global Services’ major contracts are for 5 or
more years

70% of consumer revenue under contract
…and creating long-term partnerships
with our customers. £1.8bn
projected value of
wholesale managed
network services
contracts signed
in 2008
full year proposed dividend
per share – up 5%
15.8p
Overview
Strategic and performance review