BT 2003 Annual Report Download - page 3
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BT’s strategy is to create value for shareholders through being the best provider
of communications services and solutions for everybody in the UK, and for
corporate customers in Europe, achieving global reach through partnership.
The fundamentals of our strategy are:
&customer satisfaction
&financial discipline
&broadband – at the heart of BT
&value-added solutions for multi-site organisations with European
operations
&a clear network strategy, with unified management of all UK networks
&a clear strategy for each customer group, including new services and
brand extension
&diverse, skilled and motivated people.
2BT Annual Report and Form 20-F 2003