Avid 2000 Annual Report Download - page 4

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If you’ve ever seen award winning films like Crouching Tiger, Hidden Dragon or Gladiator, watched
the news or the Olympics on television, or listened to the latest hit single at the top of the music
charts, then you’ve witnessed Avid in action.
The truth is, Avid’s tools have been used for the past 13 years to create some of the most widely
recognized video, film, audio, animation, and special effects media in the world. But the rapid
evolution of technology is once again changing the way media enterprises and independent artists
approach their work. They need more than just the best-of-breed content creation tools. They
want to collaborate across networks – in the same building, or on opposite sides of the globe.
They want storage capabilities and file sharing. And they want to deliver media directly to their
customers via broadcast, cable, satellite, or streaming over the Internet.
Opportunities in the digital media marketplace have expanded exponentially, and Avid is responding
with the full power and innovation of our entire company. We entered 2001 with all the components
necessary to enhance the entire value chain of digital media. Our strategy? Provide the most
comprehensive, interoperable, end-to-end solutions to improve production and make it easier for
our customers to Make, Manage and Move Media.
3
Offering unparalleled
products and services
to Make, Manage and
Move Media, Avid helps
customers realize greater
operating efficiency and
a faster return on
their investment.
2
Imagine that you produce the evening news for a television station.
A major story is breaking...five minutes before you’re on the air.
You need to get the footage, make the edits, cue it up, and get it
out – on the air and the Web. The clock is ticking...
Sound impossible? Believe it or not, it’s just another day in the
life of broadcast news. Fortunately, Avid added the iNews family
of newsroom computing products to its portfolio in January 2001,
giving broadcasters everywhere access to the most complete,
end-to-end solution available on the market. So there’s no need
to panic...your team has everything under control.
Avid in Action
A Day in the Life
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1 Image courtesy of KING5-TV
2 Image courtesy of Chan Kan Chuen,
Sony Pictures Classics
3 Image courtesy of KREM TV
4 Image courtesy of DreamWorks SKG
5 Image courtesy of 4-Elements Studios
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