American Home Shield 2007 Annual Report Download - page 25

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which are customer visits to evaluate the condition of the lawn and landscape. The Company is encouraged by the initial positive
results of the LQA program, as the initial retention rates for samples of customers that received an LQA was meaningfully higher
than samples of customers that did not receive an LQA. The Company has also implemented faster response standards and follow-
up calls on re-services, and improved customer communication and problem resolution procedures. The Company believes that
substantial improvement in customer retention can be achieved over the next several years as it expands the LQA program, focuses
its efforts on reducing route manager turnover and continues to improve overall communication with customers.
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