Amazon.com 2011 Annual Report Download - page 78

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Net sales of similar products and services were as follows:
Year Ended December 31,
2011 2010 2009
(in millions)
Net Sales:
Consolidated
Media .................................................... $17,779 $14,888 $12,774
Electronics and other general merchandise ....................... 28,712 18,363 11,082
Other (1) .................................................. 1,586 953 653
Total consolidated ...................................... $48,077 $34,204 $24,509
(1) Includes non-retail activities, such as AWS, miscellaneous marketing and promotional activities, other seller
sites, and our co-branded credit card agreements.
Net sales earned from retail sales of consumer products (including from sellers) and subscriptions outside of
the U.S. represented between 45% to 49% of net sales for 2011, 2010, and 2009. Net sales earned in Germany,
Japan, and United Kingdom each represented 11% to 15% of net sales in 2011 and 2010, and 13% to 17% of net
sales in 2009.
Total assets, fixed assets, net, and total fixed asset additions, by segment, reconciled to consolidated
amounts were (in millions):
Year Ended December 31,
2011 2010
North America
Total assets ................................. $16,461 $12,460
Fixed assets, net ............................. 3,413 1,958
Total fixed asset additions ..................... 2,259 1,365
International
Total assets ................................. $ 8,817 $ 6,337
Fixed assets, net ............................. 1,004 456
Total fixed asset additions ..................... 785 321
Consolidated
Total assets ................................. $25,278 $18,797
Fixed assets, net ............................. 4,417 2,414
Total fixed asset additions ..................... 3,044 1,686
Fixed assets, net, located outside of the U.S. represented less than 10% of consolidated fixed assets, net, for
any individual country.
Depreciation expense, by segment, is as follows (in millions):
Year Ended December 31,
2011 2010 2009
North America .............................. $ 795 $455 $327
International ................................ 239 97 57
Consolidated ............................ $1,034 $552 $384
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