Amazon.com 2011 Annual Report Download - page 62

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Intangible Assets
Acquired intangible assets, included within “Other assets” on our consolidated balance sheets, consist of the
following:
Weighted
Average Life
Remaining
December 31,
2011 2010
Acquired
Intangibles,
Gross (1)
Accumulated
Amortization (1)
Acquired
Intangibles,
Net
Acquired
Intangibles,
Gross (1)
Accumulated
Amortization (1)
Acquired
Intangibles,
Net
(in millions)
Marketing-related ..... 8.2 $408 $ (74) $334 $277 $ (37) $240
Contract-based ........ 4.5 189 (74) 115 183 (43) 140
Technology and
content ............ 6.1 37 (13) 24 34 (10) 24
Customer-related ...... 3.9 343 (169) 174 251 (92) 159
Acquired
intangibles (2) ...... 5.9 $977 $(330) $647 $745 $(182) $563
(1) Excludes the original cost and accumulated amortization of fully-amortized intangibles.
(2) Intangible assets have estimated useful lives of between 1 and 10 years.
Amortization expense for acquired intangibles was $149 million, $105 million, and $48 million in 2011,
2010, and 2009. Expected future amortization expense of acquired intangible assets as of December 31, 2011 is
as follows (in millions):
Year Ended December 31,
2012 .................................................................... $135
2013 .................................................................... 114
2014 .................................................................... 95
2015 .................................................................... 79
2016 .................................................................... 65
Thereafter ............................................................... 159
$647
54