Amazon.com 2006 Annual Report Download - page 42

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Supplemental information about our net sales is as follows:
Year Ended December 31,
2006 2005 2004
(in millions)
Net Sales:
North America
Media .............................................................. $ 3,582 $3,046 $2,589
Electronics and other general merchandise ................................. 2,024 1,443 1,128
Other (1) ............................................................ 263 222 130
Total North America .............................................. $ 5,869 $4,711 $3,847
International
Media .............................................................. $ 3,485 $2,885 $2,513
Electronics and other general merchandise ................................. 1,337 886 559
Other (1) ............................................................ 20 8 2
Total International ................................................ $ 4,842 $3,779 $3,074
Consolidated
Media .............................................................. $ 7,067 $5,931 $5,102
Electronics and other general merchandise ................................. 3,361 2,329 1,687
Other (1) ............................................................ 283 230 132
Total consolidated ................................................ $10,711 $8,490 $6,921
Year-over-year Percentage Growth:
North America
Media .............................................................. 18% 18% 14%
Electronics and other general merchandise ................................. 40 28 28
Other .............................................................. 18 71 18
Total North America .............................................. 25 22 18
International
Media .............................................................. 21% 15% 41%
Electronics and other general merchandise ................................. 51 59 149
Other .............................................................. 151 234 98
Total International ................................................ 28 23 53
Consolidated
Media .............................................................. 19% 16% 26%
Electronics and other general merchandise ................................. 44 38 53
Other .............................................................. 23 74 19
Total consolidated ................................................ 26 23 32
Year-over-year Percentage Growth:
Excluding the effect of exchange rates
International
Media .............................................................. 21% 17% 29%
Electronics and other general merchandise ................................. 49 62 126
Other .............................................................. 147 247 79
Total International ................................................ 28 25 40
Consolidated
Media .............................................................. 19% 17% 20%
Electronics and other general merchandise ................................. 43 39 48
Other .............................................................. 23 74 19
Total consolidated ................................................ 26 24 26
Consolidated Net Sales Mix:
Media .............................................................. 66% 70% 74%
Electronics and other general merchandise ................................. 31 27 24
Other .............................................................. 3 3 2
Total consolidated ................................................ 100% 100% 100%
(1) Includes non-retail activities, such as Amazon Enterprise Solutions, our co-branded credit card agreements,
and miscellaneous marketing and promotional activities.
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