Amazon.com 2006 Annual Report Download - page 12

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Selection
We endeavor to provide the widest possible selection for our customers worldwide, while continuing to
focus on in-stock inventory availability. We have designed our websites to enable millions of unique products to
be sold by us and by third parties across dozens of product categories, such as:
• Books
• Music
• DVD
• Unbox Video
Downloads
• VHS
• Magazines &
Newspapers
• Video Games
• Software
• Amazon Shorts
• Electronics
• Audio & Video
• Camera & Photo
• Cell Phones &
Service
• Compters & PC
Hardware
• Office Products
• Musical Instruments
• Outlet
• Home & Garden
• Bed & Bath
• Furniture & Décor
• Gourmet Food
• Kitchen &
Housewares
• Outdoor Living
• Pet Supplies
• Automotive
• Tools & Hardware
• Industrial &
Scientific
• Apparel &
Accessories
• Shoes
• Jewelry & Watches
• Grocery
• Beauty
• Health & Personal
Care
• Sports & Outdoors
• Toys & Games
• Baby
Price
We endeavor to offer our retail customers the lowest prices possible through low everyday product pricing
and free shipping offers. We also strive to improve our operating efficiencies so that we can pass along the
associated savings to our customers in the form of lower prices. We enable third-party sellers to offer products on
our sites, in many instances alongside our product selection, and to set their own retail prices.
Convenience
Our software engineers, computer scientists, merchandisers, and management team focus on continuous
innovation to provide further convenience for our customers. We work to earn repeat purchases by providing
easy-to-use functionality, fast and reliable fulfillment, timely customer service, feature-rich and authoritative
content, and a trusted transaction environment. Key features of our websites include editorial and customer
reviews; manufacturer product information; gift guides; Web pages tailored to individual preferences, such as
recommendations and notifications; 1-Click technology; secure payment systems; digital content; searching on
our websites as well as the Internet; browsing; and the ability to view selected interior pages and citations, and
search the entire contents of many of the books we offer with our “Look Inside the Book” and “Search Inside the
Book” features. Our community of online customers also creates feature-rich content, including product reviews,
online recommendation lists, wish lists, image uploads, buying guides, customer discussions, and wedding and
baby registries.
We endeavor to fulfill customer orders quickly and accurately, and to provide intuitive self-service features
that assist our customers when they have questions. We communicate our fulfillment promise in several ways,
such as presenting up-to-date inventory availability information, delivery date estimates, and options for
expedited delivery, as well as delivery shipment notifications. Customers can use the “Your Account” website
features to track order and shipment status, review estimated delivery dates, cancel items not yet shipped, change
delivery instructions and payment options, combine orders, edit gift options, and return items. Additionally,
when customers have questions, we provide an intuitive click-to-call feature on our help pages so customers can
quickly and conveniently speak with a customer service representative.
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