Alpine 2014 Annual Report Download - page 9

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Alpine Exhibits Products at World’s Largest Consumer Electronics Show
SUV with overseas market’s first 9-inch AVN screen Alpine technology exhibition for automakers
Alpine was among the exhibitors at CES 2014, the world’s largest consumer electronics show, held in Las
Vegas January 7–10. One of the major themes of this year’s show was the integration of the automobile
and information technologies. Consequently, the show included displays by many leading automakers.
The Alpine exhibition stand was based on our ALPINE RESTYLE marketing concept and featured
products appealing especially to truck and SUV owners.
At the show, we introduced the first 9-inch in-vehicle audio/video/navigation (AVN) system available in
the overseas’ aftermarket. The system won high praise from auto dealers and automaker representatives in
attendance at the show.
With automakers increasingly participating in the CES in recent years, many key people from our
corporate customers attended the show. Our exhibition stand therefore included for the first time a
technology exhibition targeted at automakers.
Together with our parent company Alps Electric, we held a by-invitation-only event with an attendance list
dominated by automaker VIPs to present the technology exhibition that we usually take on the road to
customer offices once every two years.
The technology exhibit presented HMI technologies, including a premium cockpit developed by Alps and
Alpine together, and a demonstration of the latest system for linking iPhones with in-vehicle systems, part
of the exhibit’s presentation of state-of-the-art proposals focused on technologies for linking smartphones
with in-vehicle systems. During CES, the Alpine exhibition stand was visited by about 150 customers,
many of whom were VIPs from automakers. The face-to-face communications with industry leaders
helped us to deepen their understanding of the joint efforts being made by Alps and Alpine.
Following CES 2014, Alps and Alpine are taking the technology exhibition on the road to customer offices
in North America, Europe, and Japan in a united group effort to win new orders.